Rothschild Boulevard is one of the most important and iconic streets in Tel Aviv. Located in the heart of the White City of Tel Aviv, Rothschild Boulevard is a commercial center, with major financial institutions lining the street, a cultural center, with the main theater and concert hall of Tel Aviv, a culinary center, with tens of top restaurants, and a leisure center, with the center of the boulevard popular with dog walkers, bikers, and some of Tel Aviv’s wealthiest and most beautiful who stop off at the amazing coffee kiosks found in the center of the street.
One of the many kiosks in the center of Rothschild Boulevard. Image: TouristIsrael.com
Rothschild Boulevard was one of the first streets to be built in the city of Tel Aviv little over 100 years ago. Named originally as Rehov HaAm (the street of the people), it was renamed to reflect the generosity of Baron Edmond James de Rothschild of the French Rothschild banking dynasty. Interestingly, the street was not designed to be a boulevard, however draining the dry stream (wadi) which ran along the middle posed too big a challenge, and it was decided that the street would be constructed on either side, forming the first of a number of boulevards which can be found in the city, and have come to characterize the city’s image and architecture.
Taking a break on the Boulevard. Image: TouristIsrael.com
The street is lined with Bauhaus Buildings, the iconic architecture of Tel Aviv which led to its recognition as a UNESCO World Heritage Site. Many of these have been beautifully restored and now house the offices of financial institutions, creative firms, restaurants, cafes, and luxury residences. Alongside these buildings sit some of the tallest skyscrapers in Tel Aviv, built more recently, mostly to house bank headquarters, and contrasting with the traditional buildings of the street.
Rothschild Boulevard runs, in the south, from the neighborhood of Neve Tzedek, northwards through the White City of Tel Aviv. Whilst many of the buildings on Rothschild Boulevard have rich histories, undoubtedly it is Independence Hall, where Israel’s Declaration of Independence was signed in 1948 which is the most important, and this is fairly central along the street. At the northern end of Rothschild Boulevard is the Habima Theater, Israel’s national theater, and the Fredric Mann Auditorium, the home of the Israel Philharmonic Orchestra.
Rothschilding by Or Hiltch, on Flickr
Along the center of the boulevard are gardens, shaded by beautiful trees, walking and bike paths, and a number of kiosks, mostly coffee shops where residents of the city sit and watch the world go by.
Walking along Rothschild Boulevard is a beautiful experience, stopping along the way to observe the architecture, or for a coffee or meal at one of the many restaurants the street houses. Maybe turn off the boulevard into some of the quieter side streets which also have some beautiful buildings particularly heading west (towards the sea). Sheinkin Street which crosses the middle of the boulevard is another iconic Tel Aviv street (to the west of Rothschild). And consider, if you want to really understand the history and architecture of Rothschild Boulevard, and Tel Aviv in general, taking a Tel Aviv architecture tour.
Rothschild Boulevard is one of Tel Aviv’s most beautiful streets, most fascinating streets, and trendiest streets and after visiting, you’ll understand why!