Reinventing Travel in Israel

We embarked on our mission to change the face of Israel’s tourism industry in 2008, when we introduced our forward-thinking travel philosophy to the Israeli tourism scene. Until then, Israel had been seen as a niche destination with a limited number of attractions that mostly appealed to religious tourists. But Tourist Israel recognized the tremendous untapped potential of Israel’s multifaceted culture, cuisine, street life, and history; that it had so much more to offer beyond the conventional tourist attractions. From Tel Aviv’s vibrant street life and cultural offerings to Jerusalem’s hidden gems, to off-the-beaten-path experiences in the countryside, we saw that the best things Israel had to offer had yet to be made accessible to the new generation of travelers. Equipped with our endless curiosity and passion for content, quality, and authenticity, we teamed up with talented guides and local experts to craft unique tours and experiences that would speak to the global traveler. Featured widely in the press including the New York Times, Bloomberg, and the Independent, Tourist Israel has reinvented what it means to travel in Israel.

So what sets us apart? 

Our belief in making beautiful travel experiences accessible for all is at the heart of everything we do, and the way we do it. We fuse powerful technology, a wide network of local experts and guides, intricate operational capacity, and a multicultural team to provide travelers from around the globe with high-quality experiences of exceptional value. Our goal is to give travelers an experience that is above and beyond the average Israel tour, taking care of all the logistics so that travelers can sit, back, relax, and enjoy an unforgettable Israel experience. All our tours feature modern, comfortable, air-conditioned vehicles with reliable drivers and experienced, knowledgeable local guides who go above and beyond to give our clients immersive experiences that they’ll never forget! 

Since 2022 we have expanded our reach and you can now also find us in Italy.

Our Core Values

Travel with Passion
Our team of friendly, professional, multilingual experts is based in Israel. We experience Israel not just as a place of history and religion, but a land full of intense flavors, vibrant communities, cultural medleys, fascinating personalities, and incredible nature. Our guides are passionate about their homes and lend an added dimension to understanding the land and the people who live in it.

Innovation + Service
The Tourist Israel website offers an extensive library of free information and convenient updates about traveling in Israel. Our website offers instant online booking with full transparency and no hassles. And our customer support team is available 7 days a week to keep things running smoothly, ensuring maximum customer satisfaction. 

Compassion + Community 
Whether it’s the people who work for us, the clients we serve, or the communities we explore, Tourist Israel cares about our people. Compassion, diversity, and inclusion are important to us. We believe that partnering with regional and minority communities throughout the region not only enriches the travel experience, but strengthens and enriches the fabric of Israeli society. For us, travel isn’t just a recreational activity; it’s a chance to expand boundaries, gain exposure to different walks of life, open minds and interact with the larger human family. At Tourist Israel making the world a kinder, more connected, and more tolerant place is what travel is all about.