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About Tourist Israel


Founded in


Guides & Experience Makers




Experience options

3 Mil

Visitors on
Travel with Passion

Travel with passion

That’s the Tourist Israel motto. And that’s what sets apart our entire team.

From our office staff to our guides and drivers, we seek out and harness the PASSIONATE, and together work to create tours and travel experiences. That’s what gives our guests a taste of our PASSION. And memories that last longer than a selfie.

We began in 2008. But we have many more years in us. And we look forward to welcoming you soon!

Ben Julius
Founder & CEO, Tourist Israel

Masada Sunrise

A Novel Approach

As a tour operator, we are constantly developing and curating our range of hand-crafted tours, activities, and experiences, striving to offer something for everyone. We want to provide visitors to Israel with the best possible experience and work with like-minded individuals throughout – those who share our belief that travel is about more than just ticking a list of boxes, but is a time of discovery, experiences, and personal memories. We develop what we believe should exist, not just what already exists. And we do it in the way we believe it should be done.

As an information website, Tourist Israel proudly presents visitors with an extensive vault of free information and content to make any Israel trip unforgettable. We also have a reservation team available 7 days a week to answer questions and offer up-to-date information to assist with your travel plans. Certain reservations will be processed via our reservation technology and processing provider, Tint Tourism Technology Ltd.

In everything we do, we strive to offer the best, with local insights, unique angles, and individual memories. Our happy readers and customers from all corners of the world are what keep inspiring us to grow and offer more!

Back in 2008

We introduced language and a philosophy which was still not mainstream at a time when Israel was still a niche destination, only on the radar of religious tourism. We realized back then that this focus was limited, and began promoting the country as an experiential and cultural destination.

We understood that Tel Aviv was becoming one of the most vibrant cities in the world, and that Jerusalem’s historic and cultural relics were unrivaled. We understood that the country’s natural sites, from the Dead Sea to the Galilee, Red Sea to the Golan, were unique, and Israel’s rich culture, cuisine, street life, and history were unquestionable. We began promoting Israel as a destination for the world traveler. We were curious, obsessed by content, quality, and experience. So, we began seeking out talented and unique experience makers who could translate our passion into physical experiences.

Here we are, ten years in, sitting in Tel Aviv – which is consistently ranked among the world’s greatest urban destinations – loving every minute.

Masada Sunrise Yoga

Strong Values – Providing Great Value

Our unparalleled combination of strong technology, expert local knowledge, intricate operational capacity, and experience form the underpinnings of our extensive offerings. We believe that information should be free and experiences should be affordable. Our team is multilingual and multicultural, traits that make them an innately strong force. Our vehicles are modern, our trustworthy drivers are multilingual, and our knowledgeable guides are fully licensed and experienced.

Our fleet comprises 40 modern air conditioned vehicles, from private sedans and vans to minibuses and buses. We offer coverage from north to south, with offices in Haifa, Tel Aviv, and Eilat, plus affiliate offices in Petra, Aqaba, Amman, Berlin, Milan, and Prague. This allows us to carry out what we want, where we want, in the way we believe it should be done.

Our goal is to offer one of a kind travel experience that provides travelers with peace of mind, knowing that we have arranged the logistics and transport in order to maximize time spent at the incredible sites this country has to offer.



Our reputation as one of Israel’s leading tour operators is evidenced by the inclusion of many of our tours in leading global publications. We are proud to share that our Petra tours have been noted in the NY Times, our Masada tours in Rough Guides, our Tel Aviv city tours in Fodors and The Guardian, and our desert adventures in Bloomberg Pursuits. You can find an overview of our press coverage here.

The greatest recognition is from our hundreds of thousands of happy customers who have shared their feedback with us, and on review websites such as TripAdvisor, who have awarded us with the Certificate of Excellence. Thanks for choosing Tourist Israel!

About Tourist Israel

Passion and Compassion

Tourist Israel is proud to be an equal opportunity employer with a focus on continual growth and inclusion. This commitment to comprehensive partnerships can be seen in many areas of the company. Our dynamic reservation team proudly speaks over 10 languages and is made up of people from many countries, including Germany, Canada, Sweden, Czech Republic, Hungary, England, and Israel.

Tourist Israel strives to work collaboratively and collectively with minority communities in this diverse region and to engage with regional communities on our tours. We are committed to employing local guides as much as possible. Our team of exceptional drivers all engage in an eco-friendly driving course in order to minimize our impact on the environment as well as using modern fuel-efficient vehicles and group transport to keep our company as green as possible.

Tourist Israel is also proud to support local organizations and charities such as Neve Michael, a multidisciplinary children’s center centered around fostering child development for at-risk children in Israel and is always looking for new philanthropic opportunities.

With the goal of passionate and compassionate travel in mind, Tourist Israel works to continually push the boundaries in Israeli tourism.

International Expansions

International Expansion

We’re excited to introduce our latest projects, expanding everything that Tourist Israel stands for across the world:

Tourist Japan provides a large range of travel information, tours, activities, and events in Tokyo, Kyoto, Osaka, and all over the rest of Japan.

Tourist England provides the latest information about what’s going on in London and across the UK, as well as day trips to some of the most interesting attractions in England.

why tourist israel

  • Biggest Choice

    The Biggest Choice

    Over 100 great tours in Israel, Jordan, and the region

  • Book Direct

    Book Direct

    Bookings are made direct with our carefully selected operations, cutting the middle-men.

  • Operations

    The Best Operations

    We hand-pick guides and operations staff who we believe are the absolute best

  • Biggest Site

    The Biggest Travel Site

    Each month we receive over 150,000 visits, so you’re in great company

  • Best prices

    The Best Prices

    We guarantee that all our tours are offered at the lowest prices

  • Customer Service

    Awesome Customer Service

    Our team of travel geniuses are based in Israel and know the country inside out. Available 7 days a week, multi-lingual, and always happy to help!